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Digital Marketing Mastery: SEO, Social Media, Ads & AI

Digital Marketing Mastery: SEO, Social Media, Ads & AI
Modules 5 Students 200+

Digital Marketing Mastery: SEO, Social Media, Ads & AI

What You'll Master

  • SEO: Rank higher on Google
  • Social Media: Build engaged audiences
  • Meta & Google Ads: Run profitable campaigns
  • AI Marketing: Next-gen productivity
  • 5 Modules: Structured curriculum
  • Live Sessions: Instructor-led training
  • Hands-On Projects: Portfolio-ready work
  • Career Guidance: Placement assistance

Why Learn Digital Marketing?

Digital Marketing is one of the fastest-growing industries, helping businesses reach customers through search engines, social media, websites, email, and paid advertising. Skilled digital marketers are in high demand to drive online growth and measurable business results.

What You'll Achieve

  • Build complete digital marketing strategies
  • Master SEO and search engine rankings
  • Run profitable Meta & Google Ads campaigns
  • Grow brands through social media marketing
  • Analyze campaign performance using Google Analytics
  • Leverage AI tools for content creation and marketing productivity

Career Opportunities

  • Digital Marketing Executive
  • SEO Specialist
  • Social Media Manager
  • Performance Marketer
  • PPC Specialist
  • Content Marketing Executive
  • Digital Marketing Consultant

Course Objectives

By the end of this course, students will be able to plan, execute, and optimize full-scale digital marketing campaigns using industry-standard tools and strategies.

  • Digital Strategy: Understand modern digital marketing strategies and customer journeys
  • Social Media Campaigns:  Build and optimize social media marketing campaigns across all major platforms
  • SEO Mastery:  Master SEO techniques for higher search rankings and organic traffic growth
  • Paid Advertising: Create and manage Meta Ads & Google Ads campaigns with measurable ROI
  • Analytics & Reporting: Analyze website performance using GA4 and Google Search Console
  • End-to-End Execution: Plan, execute, optimize, and report digital marketing campaigns using industry tools

Course Roadmap

This industry-focused curriculum consists of 5 structured modules — progressing from foundational concepts to advanced paid performance marketing.

  • Module 1: Digital Marketing Foundations
  • Module 2: Social Media Marketing (SMM)
  • Module 3: Meta Ads (Facebook & Instagram)
  • Module 4: Search Engine Optimization (SEO)
  • Module 5: Google Ads (PPC)

Each module includes live instructor-led sessions, practical workshops, and portfolio-ready projects.

Hands-On Projects

Students will build portfolio-ready digital marketing campaigns across every module — demonstrating real-world skills to employers and clients.

  • Complete Digital Marketing Strategy: Brand Positioning Plan & Customer Persona
  • Social Media Campaign: Facebook Lead Generation & Instagram Growth Campaign
  • Google Search Campaign: Full PPC setup with performance reporting
  • SEO Website Optimization: Google Business Profile & Search Console setup
  • Google Analytics Dashboard: GA4 reporting & performance insights
  • Capstone Project: Complete Digital Marketing Campaign — end-to-end execution

Course Structure & Career Opportunities

Course Structure

  • Comprehensive Industry Curriculum
  • Live Instructor-Led Sessions
  • Practical Marketing Workshops
  • SEO Implementation & Paid Advertising Projects
  • Social Media Campaigns, Analytics & Reporting
  • Live Marketing Case Studies & Career Guidance

Career Opportunities

  • Digital Marketing Executive
  • SEO Specialist
  • Performance Marketing Executive
  • PPC Specialist
  • Social Media Manager
  • Content Marketing Executive
  • Digital Marketing Consultant

Why Choose Ahmedabad Computer Education (ACE)?

Ready to grow brands, generate leads, and build a successful digital marketing career? Join ACE and become an industry-ready Digital Marketing Professional.

  • Industry-Focused Curriculum: Digital marketing content aligned with current industry standards and employer expectations
  • Expert Marketing Trainers: Learn from experienced practitioners with real-world campaign management expertise
  • Hands-On Projects: SEO & Paid Ads projects that build a job-ready portfolio
  • AI-Powered Marketing: Next-generation AI tools and prompt engineering for marketing productivity
  • Live Campaign Management: Google Analytics, Search Console training & social media strategy development
  • Career & Certification: Portfolio building, resume prep, interview guidance, placement assistance & industry-recognized certificate
     
Course Content

  • Core Concepts: Marketing Fundamentals, Traditional vs Digital Marketing, Customer Buying Journey
  • Funnel Strategy: Marketing Funnel (TOFU, MOFU & BOFU), Digital Marketing Channels, Branding Fundamentals
  • Web Basics: Domain & Hosting, WordPress Basics, Landing Pages
  • AI in Marketing: AI Content Creation, Prompt Engineering

  • Platforms: Facebook, Instagram, LinkedIn, YouTube, X (Twitter), Pinterest
  • Content Strategy: Content Planning, Content Calendar, Copywriting, Storytelling, Community Building
  • Analytics: Social Media Analytics & Performance Reporting
     

Practical Projects

  • Digital Marketing Strategy & Customer Persona
  • Marketing Funnel Design
  • 30-Day Content Calendar

  • Setup & Configuration
    Meta Ads Fundamentals, Business Manager, Ad Account Configuration, Meta Business Suite, Billing, Meta Pixel & Event Tracking
  • Campaign Types
    Awareness, Traffic, Engagement, Lead Generation, App Promotion, Sales
  • Audience Targeting
    Core Audience, Custom Audience, Lookalike Audience, Retargeting Strategies
  • Ad Optimization
    Image, Video, Carousel & Dynamic Ads, A/B Testing, CTR / CPC / CPM / CPL / ROAS Analysis
     

Practical Projects

  • Lead Generation Campaign
  • Custom Audience Creation
  • Retargeting Campaign
  • Campaign Performance Optimization

  • SEO Fundamentals
    Crawling, Indexing & Ranking, E-E-A-T Principles, Search Intent, SERP Features
  • Keyword Research
    Google Keyword Planner, Trends, Ahrefs, SEMrush, Ubersuggest, Competitor Analysis, Keyword Clustering
  • On-Page SEO
    Meta Titles & Descriptions, URL Structure, Heading Optimization, Internal & External Linking, Image SEO, Schema Markup
  • Technical SEO
    XML Sitemap, Robots.txt, Core Web Vitals, Mobile SEO, HTTPS, Structured Data
  • Local & Off-Page SEO
    Google Business Profile, Local Citations, Link Building, Guest Posting, Backlink Analysis
  • Analytics & Reporting
    Google Analytics 4 (GA4), Google Search Console, SEO Audits, Organic Traffic Analysis
     

Practical Projects

  • Complete SEO Audit: Keyword Research & Website Optimization
  • Google Business Profile: Setup & Search Console Configuration

  • Google Ads Setup
    Account Setup, Campaign Structure, Search, Display, YouTube Video & Shopping Campaigns
  • PPC Optimization
    Keyword Planner, Match Types, Negative Keywords, Responsive Search Ads, Ad Extensions, Conversion Tracking
  • Performance Analysis
    Google Tag, Event Tracking, Lead & Phone Call Tracking, Campaign Optimization, ROI Measurement
     

Practical Projects

  • Search Campaign & Display Campaign
  • Video Advertising Campaign
  • PPC Performance Report
Shivani Panchmatiya

Shivani Panchmatiya

With 3 years of experience in digital marketing and performance-driven strategies, Shivani Panchmatiya is a passionate Digital Marketing Trainer dedicated to building industry-ready professionals. From social media campaigns to paid advertising strategies, she has a proven track record of creating result-oriented marketing solutions that drive growth, engagement, and conversions.

2 Courses 300 Students
Expertise:

  • Social Media Marketing: Platform-specific strategies for Instagram, Facebook, and LinkedIn to build a strong brand presence and engagement.
  • Performance Marketing: Meta Ads, Google Ads, lead generation campaigns, ROI optimization, and data-driven advertising techniques.
  • Email Marketing: Powerful email campaigns, automation workflows, and conversion-focused strategies.
  • SEO Fundamentals: Keyword research, on-page optimization, and ranking strategies to improve website visibility.

Qualifications:

• Bachelor of Business Administration (BBA)

• Certifications: Coursera & HubSpot Certified in Digital Marketing

• Interactive and Practical Learning Approach: Hands-on training with live projects and real campaign execution.

• Clear and Structured Teaching Style: Complex digital marketing concepts simplified for easy understanding.

• Personalized Career Guidance: Resume building, interview preparation, and placement-focused support.

• Result-Oriented Training: Focus on real-world skills that help students secure jobs and grow professionally.

• Commitment to Student Success: Dedicated to empowering learners with confidence, practical exposure, and industry-ready expertise.

  • Priyanshi Patel

    17 July, 2023

    From SEO to analytics, this course covers everything.
    The trainers are very helpful and always clear doubts.

  • Rohit Mehta

    24 March, 2025

    ACE teaches digital marketing in an easy-to-understand way.
    The strategies and tools covered are up-to-date with the industry.

  • Anjali Yadav

    01 October, 2024

    Learning digital marketing with live campaigns was a game-changer.
    The course helped me gain real-world exposure.

  • Dhruv Solanki

    01 October, 2024

    The Digital Marketing course at ACE is very practical.
    I now know SEO, social media, and Google Ads thoroughly.

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